real estate sphere of influence letter sample
But asking for it can feel pretty daunting. Pro Tip: NEVER write anybody off. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. Very nice. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. You heard that right. ), And lets face it. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. For many, leads are drying up a bit, so you may be feeling a little stuck. Take Advantage of Direct Mail Marketing 6. This may also help you earn more business. Again, theres absolutely no need to sell here. This also warms up your SOI for your phone call. And they are provided free through your Multiple Listing Service (MLS). Sphere of Influence. Come up with a meaningful message, and hit your database with a postcard mailer. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. It's been way too long since we've seen each other. The art of the personal written word is dwindling. 6. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. That said, the fact of the matter is that our SOI is where its at. I think either way would be fine - whatever feels right to you. Love it Jennifer. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Excellent letter, of course, Marte! Put yourself in your contacts shoes. Most marketing agents do fails because they don't under. I bet you do want to share some ideas? Look, we get it. All because of one fundamental business driver: Authenticity. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. And yes, for years they have been. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. It has success written all over it. Thx for sharing. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. Love your ideas and thanks for the inspiration. Your newsletter list is also a great place to find referrals. It will cost anywhere from forty to fifty cents per postcard depending upon volume. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. They better like it, or you're going to get blocked! You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Their new listing or recent sale? Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! When they got the postcard, they called me. Its time to look inward to your database. You can also see what specific links the recipient clicked. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. These include: What this means is that the current real estate market is volatile at best. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. I especially liked your photos of the latest outing you had at Russian River. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Then, you may want to share information you learn in these business journals with your potential client. And heres where you apply this knowledge to making your phone calls. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. Recent clients and professional connections are always a great place to start.. You can use variations of this, but the most important thing you can do is to be authentic. You want to find ways to touch your SOI members without annoying them. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. This is the foundation of reviving your database and re-engaging your people. You can get his full briefing in this video. Howd you get into it? Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. You can send this to your SOI, or your geographic farm. A form letter! As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Own it! Then, send a personal note to them. That is why it is important for you to pay close attention to your sphere of influence real estate agent. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. When you target through every channel like this, you are in your SOIs brain. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. If you show up on social media consistently, simply being there and being open is enough. At that point, you use your Realtor sphere of influence scripts. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Ill be happy to do the research and get back to you quickly. Unlike Twitter, Pinterest will keep driving traffic to your website. Pay Special Attention to Those Who Matter Most, 5. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Excellent blog and I'm going to share it with some new agents in my office! We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Any new listings that come onto the market will be instantly emailed to your buyer. Take a breath. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Instead, you should spend your time visiting with several people in a one-on-one manner. You will be shocked with the answers youll get. are great for staying top-of-mind. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Here's a real estate business letter template that you can download and use. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. You can collect those business cards virtually if you want them. He even asks for permission to follow up (Cool if I follow back up in a week?). I think I would prefer that over an e-mail. Take this epic SOI marketing story (again from Justin Seeby). If this has happened to you, you need to re-engage with those people. Twitter posts with visuals get up to 5x more engagement. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. A Simple Definition to Get You Started. Well done ! I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. Your thoughts? If you really want to make a positive impression, then you may even want to publish in these journals. And you never know where your next lead will come from. These are people that know you, and just because of that, you have some influence on them. Wonderful idea Jennifer and a wonderful post, and some great comments! Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Do you have something you could YAY-ME about to your sphere? Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. So, youve sent out an email newsletter. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. Now the client is expecting Jasons call and will be much more likely to have a referral ready. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. How low interest rates are and what a great time to buy it is? Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. 3. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Hey would you do me a favor, Aaron? March 04, 2012 08:13 AM. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. The next question what do you say to them? And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. If you like the SOI/geographic farm script above, youll love our other real estate email templates. It strikes up a conversation and they start chatting with you. The easiest way to do this is to use an announcement letter for real estate. Here's a letter recently sent out by one of my faithful readers. Theyre a light-hearted, non-pushy way to stay in front of people. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! So, Jennifer, um what's an example of doing it right? It's so great to get off on the right foot - this letter would do it. Good news! Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. It is also important for you to diversify your outlets. You may think that you are so busy that you will never have time to go to another networking event. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Dear (Name), How are you? Let us help you. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Congratulations, Lori! You may be hesitant to call them because you havent called them in so long. D. Verye good information here for all. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. For most people, their home is their most valuable asset, and its also their biggest liability. Required fields are marked *. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. Its Brian Icenhower. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. Holiday cards are a classic way to stay in touch throughout the year. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. on ActiveRain. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Checking in with them to make sure theyre okay is a very normal thing. Either theyre using you or theyre referring someone to you. All it means is the people who know and like you. For example, you may want to host a simple summertime cookout. Save my name, email, and website in this browser for the next time I comment. It posts your ad and provides a messenger link for the recipients so they can message you directly. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. Pay Special Attention to Those Who Matter Most 4. (Its just around the corner from you actually in Spring Brook Hills.). However, there is always something that feels special about holding something from your mailbox. (MAKE SURE your contact deets are in your profile!). Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Great way to phrase the letter - saying thanks to the client is always a must! Or, you may want to rent out a special menu for the evening. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! or other gift. SOI. Part of that, Im sure, is the isolation that many are experiencing. coaching programs is right for you? Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. That is why social media is helpful. Be clear that you have no agenda. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. Where you make your list will depend on where you are in your business. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. This field is for validation purposes and should be left unchanged. Great post. WOW. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Good iedea on using and award and sharing it with your soi. You may also want to include a gift card to the local coffee shop or other gift. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! and Pensacola Beach real estate document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Congrats. We do coach our clients on these lead generation tactics. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. And time is something busy agents are short on. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Heres one of our best scripts/real estate email templates for Listing E-Alerts. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. If you dont know what to write, use my Event Themed Keeping in Touch Letters. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. And this one from the Graham Seeby Group is an excellent example. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. If you use your agent website for your Listing E-Alerts, you can use. Still not sure how to write it? Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Or ask for feedback?? What's the reason you're reporting this blog entry? In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. 2. or other gift.. That way, they know that you appreciate the referral. And theres no good reason to leave that kind of money on the table. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. A few days ago I followed a search link and saw some advice that I thought was terrible. What do you love about it? James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. Welcome to our Marketing Mastermind series for real estate agents. After youve sent a few value-packed emails, drop in and ask for that referral. Dont hesitate to put this to work for you. That's a wonderful example. 240-408-4002 [email protected] The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Phone: 205-263-9600 Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Date. I was just checking in with you to see how youre doing. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. A good CRM must have an IDX feed to your local MLS. You can easily change up that second line to refer back to any relevant life, community, or even social media event. When you do go to a networking event, you may think the goal is to collect as many cards as possible. Ask them about the dog. You can do this by adding value coming from contribution and giving them something they want. Its forcing real estate professionals to pivot their business and make some changes. (Honestly, this ones worth a watch!). You type in their home search criteria and then enter their contact info. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Happy Anniversary to ME! The main thing is not to let them forget that youre an agent and youre there to help them. People love to look into each others lives, which is why we all love social media. Sound good? Acronyms and jargon can kill your message. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. But, I thought, no better time than right now. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. But if you do it right? Love it Jennifer. Remind your sellers about something you did that added a lot of value for them. The more personal attention you give, the more theyll like and remember you. And who doesnt love a bottle of wine or box of chocolates? We are going back to the basics. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. That detracts value. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Here's a sample: Dear (friend, client from a former business, former boss, etc.) My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. I've written about this concept once or twice or a dozen times - see the list below for related blogs. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Make sure you select something that shows just how well you know them. Theyre going after the unknown. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Some of it is super-scripted and sleazy, and some of it is just plain outdated. Sample Real Estate Introduction Letter To Friends! Hi Jennifer, Interesting concept and comment thread. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. Its really simple. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. As with follow ups, consistency is the name of the game on social media. Brian Icenhower of The Real Estate Trainer has a great tip. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. Thats the last time Im going to use that real estate agent.. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. They better like it, or youre going to get blocked! This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Gratitude is the best way to get more of what you want. Together, we can make this year your best yet! Heres a sample: Dear (friend, client from a former business, former boss, etc.). It's helpful to the recipient and offers them something of value, INFORMATION. How do you write a client letter to your sphere of influence and past clients? Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? . Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI.